--- title: Sample - How To Post description: This is the meta description of your first post. --- - [About Kenan-Flagler](http://www.kenan-flagler.unc.edu/about) - [Programs](http://www.kenan-flagler.unc.edu/programs) - [Admissions](http://www.kenan-flagler.unc.edu/admissions) - [Student Life](http://www.kenan-flagler.unc.edu/student-life) - [Faculty & Research](http://www.kenan-flagler.unc.edu/faculty) - [News & Events](http://www.kenan-flagler.unc.edu/news) - [Prospective Students](http://www.kenan-flagler.unc.edu/prospective-students) - [Admitted Students](http://www.kenan-flagler.unc.edu/admitted-students) - [Institute & Centers](http://www.kenan-flagler.unc.edu/institute-centers) - [Alumni](http://www.kenan-flagler.unc.edu/alumni) - [Recruiters & Companies](http://www.kenan-flagler.unc.edu/recruiters-and-companies) - [Support the School](http://www.kenan-flagler.unc.edu/support-the-school) - [Contact Us](http://www.kenan-flagler.unc.edu/about/contact) Connect - - - - - **Kenan-Flagler Blogs** - [MBA](http://blogs.kenan-flagler.unc.edu/mba/) - [EMBAtalk](http://blogs.kenan-flagler.unc.edu/embatalk/) - [Online MBA@UNC](http://onlinemba.unc.edu/blog/) - [Master of Accounting](http://blogs.kenan-flagler.unc.edu/mac/) - [Undergrad Business](http://blogs.kenan-flagler.unc.edu/undergraduate/) - [Executive Development](http://execdev.kenan-flagler.unc.edu/blog) - [IMPACT](http://blogs.kenan-flagler.unc.edu/impact/) - [Entrepreneurship](http://blogs.kenan-flagler.unc.edu/entrepreneurship) - [UNC Business Essentials](http://blogs.kenan-flagler.unc.edu/ube/) - [Sustainability](http://blogs.kenan-flagler.unc.edu/sustainability/) - [Family Enterprise](http://blogs.kenan-flagler.unc.edu/family-enterprise/) - [Real Estate Blog](http://blogs.kenan-flagler.unc.edu/realestate/) - - - - **Kenan-Flagler RSS Feeds** - [Alumni Events](http://www.alumniconnections.com/olc/pub/UBS/rssfeeds/rssevtcal.cgi) - [News](http://www.kenan-flagler.unc.edu/RSS.ashx?t={CEDDF012-E366-4029-9618-DD4F0F189AAD}) [Make a Gift Online](https://macblog.kenan-flagler.unc.edu/development/make-a-gift) [![UNC Kenan-Flagler Business School](https://macblog.kenan-flagler.unc.edu/hs-fs/file-912931361-gif/images/logo-unc.gif)](http://www.kenan-flagler.unc.edu/) [![UNC Kenan-Flagler Business School](https://macblog.kenan-flagler.unc.edu/hs-fs/file-912931361-gif/images/logo-unc.gif)](http://www.kenan-flagler.unc.edu/) ![](https://macblog.kenan-flagler.unc.edu/hs-fs/file-917370410-gif/images/logo-shaping.gif) - - - - - **Kenan-Flagler Blogs** - [MBA](http://blogs.kenan-flagler.unc.edu/mba/) - [EMBAtalk](http://blogs.kenan-flagler.unc.edu/embatalk/) - [Online MBA@UNC](http://onlinemba.unc.edu/blog/) - [Master of Accounting](http://blogs.kenan-flagler.unc.edu/mac/) - [Undergrad Business](http://blogs.kenan-flagler.unc.edu/undergraduate/) - [Executive Development](http://execdev.kenan-flagler.unc.edu/blog) - [IMPACT](http://blogs.kenan-flagler.unc.edu/impact/) - [Entrepreneurship](http://blogs.kenan-flagler.unc.edu/entrepreneurship) - [UNC Business Essentials](http://blogs.kenan-flagler.unc.edu/ube/) - [Sustainability](http://blogs.kenan-flagler.unc.edu/sustainability/) - [Family Enterprise](http://blogs.kenan-flagler.unc.edu/family-enterprise/) - [Real Estate Blog](http://blogs.kenan-flagler.unc.edu/realestate/) - - - - **Kenan-Flagler RSS Feeds** - [Alumni Events](http://www.alumniconnections.com/olc/pub/UBS/rssfeeds/rssevtcal.cgi) - [News](http://www.kenan-flagler.unc.edu/RSS.ashx?t={CEDDF012-E366-4029-9618-DD4F0F189AAD}) [Make a Gift Online](https://macblog.kenan-flagler.unc.edu/development/make-a-gift) - [About Kenan-Flagler](http://www.kenan-flagler.unc.edu/about) - [Core Values](http://www.kenan-flagler.unc.edu/about/core-values) - [Our People](http://www.kenan-flagler.unc.edu/about/our-people) - [Our Campus](http://www.kenan-flagler.unc.edu/about/campus) - [Our History](http://www.kenan-flagler.unc.edu/about/history) - [Rankings & Reputation](http://www.kenan-flagler.unc.edu/about/rankings) - [Real-Life Learning](http://www.kenan-flagler.unc.edu/about/real-life-learning) - [Faculty Research Impact](http://www.kenan-flagler.unc.edu/about/faculty-research-impact) - [Global Engagement](http://www.kenan-flagler.unc.edu/about/global-engagement) - [Programs](http://www.kenan-flagler.unc.edu/programs) - [Full-Time MBA](http://www.kenan-flagler.unc.edu/programs/mba) - [Executive MBA Programs](http://www.kenan-flagler.unc.edu/programs/emba) - [MBA@UNC Online](http://www.kenan-flagler.unc.edu/programs/online-mba) - [Executive Development](http://www.kenan-flagler.unc.edu/executive-development) - [Master of Accounting](http://www.kenan-flagler.unc.edu/programs/master-of-accounting) - [PhD Program](http://www.kenan-flagler.unc.edu/programs/phd) - [Undergraduate Business](http://www.kenan-flagler.unc.edu/programs/undergraduate-business) - [UNC Business Essentials](http://www.kenan-flagler.unc.edu/executive-development/open-enrollment/unc-business-essentials) - [Admissions](http://www.kenan-flagler.unc.edu/admissions) - [Full-Time MBA](http://www.kenan-flagler.unc.edu/admissions/mba) - [Executive MBA Programs](http://www.kenan-flagler.unc.edu/admissions/emba) - [Online MBA@UNC](http://www.kenan-flagler.unc.edu/admissions/online-mba) - [Master of Accounting](http://www.kenan-flagler.unc.edu/admissions/master-of-accounting) - [PhD Program](http://www.kenan-flagler.unc.edu/admissions/phd) - [Undergraduate Business](http://www.kenan-flagler.unc.edu/admissions/undergraduate-business) - [UNC Business Essentials](http://www.kenan-flagler.unc.edu/executive-development/unc-business-essentials) - [Student Life](http://www.kenan-flagler.unc.edu/student-life) - [Meet Our Students](http://www.kenan-flagler.unc.edu/student-life/meet-our-students) - [MBA Student Life](http://www.kenan-flagler.unc.edu/student-life/mba) - [EMBA Student Life](http://www.kenan-flagler.unc.edu/student-life/emba) - [Online MBA@UNC Student Life](http://www.kenan-flagler.unc.edu/student-life/online-mba) - [MAC Student Life](http://www.kenan-flagler.unc.edu/student-life/master-of-accounting) - [Undergraduate Student Life](http://www.kenan-flagler.unc.edu/student-life/undergraduate) - [Living in Chapel Hill](http://www.kenan-flagler.unc.edu/student-life/chapel-hill) - [Faculty & Research](http://www.kenan-flagler.unc.edu/faculty) - [Faculty Directory](http://www.kenan-flagler.unc.edu/faculty/directory) - [Meet Our Faculty](http://www.kenan-flagler.unc.edu/faculty/meet-our-faculty) - [ROI Research Magazine](http://www.kenan-flagler.unc.edu/faculty/roi-magazine) - [Research Centers](http://www.kenan-flagler.unc.edu/faculty/research-centers) - [Areas of Expertise](http://www.kenan-flagler.unc.edu/faculty/areas-of-expertise) - [Academic Areas](http://www.kenan-flagler.unc.edu/faculty/academic-areas) - [News & Events](http://www.kenan-flagler.unc.edu/news) - [In the News](http://www.kenan-flagler.unc.edu/news/in-the-news) - [Events Calendar](http://www.kenan-flagler.unc.edu/news/events-calendar) - [Multimedia](http://www.kenan-flagler.unc.edu/news/multimedia) - [Publications](http://www.kenan-flagler.unc.edu/news/publications) - [Blogs](http://www.kenan-flagler.unc.edu/news/blogs) - [For the Media](http://www.kenan-flagler.unc.edu/news/media-center) - [Prospective Students](http://www.kenan-flagler.unc.edu/prospective-students) - [Full-Time MBA](http://www.kenan-flagler.unc.edu/prospective-students/mba) - [Executive MBA Programs](http://www.kenan-flagler.unc.edu/prospective-students/emba) - [Online MBA@UNC](http://www.kenan-flagler.unc.edu/prospective-students/online-mba) - [Executive Development](http://www.kenan-flagler.unc.edu/prospective-students/executive-development) - [Master of Accounting](http://www.kenan-flagler.unc.edu/prospective-students/mac) - [PhD Program](http://www.kenan-flagler.unc.edu/prospective-students/phd-program) - [Undergraduate Business](http://www.kenan-flagler.unc.edu/prospective-students/undergraduate-business) - [UNC Business Essentials](http://www.kenan-flagler.unc.edu/admissions/unc-business-essentials) - [Admitted Students](http://www.kenan-flagler.unc.edu/admitted-students) - [Full-Time MBA](http://www.kenan-flagler.unc.edu/admitted-students/mba-admitted) - [Evening MBA](http://www.kenan-flagler.unc.edu/admitted-students/evening-mba) - [Weekend MBA](http://www.kenan-flagler.unc.edu/admitted-students/weekend-mba) - [Global OneMBA](http://www.kenan-flagler.unc.edu/admitted-students/onemba) - [Master of Accounting](http://www.kenan-flagler.unc.edu/admitted-students/mac-admitted) - [Undergraduate Business](http://www.kenan-flagler.unc.edu/admitted-students/undergraduate-admitted) - [Institute & Centers](http://www.kenan-flagler.unc.edu/institute-centers) - [Kenan Institute](http://www.kenan-flagler.unc.edu/institute-centers/kenan-institute) - [Hodges Leadership Center](http://www.kenan-flagler.unc.edu/institute-centers/leadership) - [Sustainable Enterprise](http://www.kenan-flagler.unc.edu/institute-centers/sustainable-enterprise) - [Real Estate](http://www.kenan-flagler.unc.edu/institute-centers/real-estate) - [Entrepreneurial Studies](http://www.kenan-flagler.unc.edu/institute-centers/entrepreneurship) - [Global Business Center](http://www.kenan-flagler.unc.edu/institute-centers/global-business-center) - [Family Enterprise](http://www.kenan-flagler.unc.edu/institute-centers/family-enterprise) - [Alumni](http://www.kenan-flagler.unc.edu/alumni) - [Keep in Touch](http://www.kenan-flagler.unc.edu/alumni/keep-in-touch) - [Events](http://www.kenan-flagler.unc.edu/alumni/keep-in-touch/Events) - [Jobs and Careers](http://www.kenan-flagler.unc.edu/alumni/career) - [Support the School](http://www.kenan-flagler.unc.edu/alumni/support-the-school) - [Lifelong Learning](http://www.kenan-flagler.unc.edu/alumni/lifelong-learning) - [Alumni News](http://www.kenan-flagler.unc.edu/alumni/alumni-news) - [Get Involved](http://www.kenan-flagler.unc.edu/alumni/get-involved) - [Recruiters & Companies](http://www.kenan-flagler.unc.edu/recruiters-and-companies) - [Recruit Talent](http://www.kenan-flagler.unc.edu/recruiters-and-companies/recruit-talent) - [Develop Employees](http://www.kenan-flagler.unc.edu/recruiters-and-companies/develop-employees) - [Solve a Business Challenge](http://www.kenan-flagler.unc.edu/recruiters-and-companies/solve-business-challenge) - [Supporting the School](http://www.kenan-flagler.unc.edu/recruiters-and-companies/supporting-the-school) - [Visit the School](http://www.kenan-flagler.unc.edu/recruiters-and-companies/visit) - [Support the School](http://www.kenan-flagler.unc.edu/support-the-school) - [Make a Gift Online](http://www.kenan-flagler.unc.edu/development/make-a-gift) - [Strategic Priorities](http://www.kenan-flagler.unc.edu/development/strategic-priorities) - [Ways to Give](http://www.kenan-flagler.unc.edu/development/ways-to-give) - [Your Gifts at Work](http://www.kenan-flagler.unc.edu/development/your-gifts-at-work) - [Donor Recognition](http://www.kenan-flagler.unc.edu/development/donor-recognition) - [Donor Testimonials](http://www.kenan-flagler.unc.edu/development/donor-testimonials) - [Contact Us](http://www.kenan-flagler.unc.edu/about/contact) - [Maps & Directions](http://www.kenan-flagler.unc.edu/about/campus/maps) - [Our Campus](http://www.kenan-flagler.unc.edu/about/campus) - [Social Media](http://www.kenan-flagler.unc.edu/about/social-media) ## [Sample - How To Post](https://macblog.kenan-flagler.unc.edu/blog/attract-visitors-with-compelling-blog-content-sample) Posted by [Sample HubSpot User](https://macblog.kenan-flagler.unc.edu/blog/author/sample-hubspot-user) on May 14, 2014, 1:27:44 PM - [Tweet](https://twitter.com/share) --- **INTRODUCTION:** Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead. **Need some inspiration?** Check out these "How-To" examples from the HubSpot blog: - [How to Write a Blog Post: A Simple Formula to Follow](http://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht) - [How to Do Keyword Research: A Beginner's Guide](http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht) - [How to Write an Effective Meta Description (Yes, They Still Matter)](http://blog.hubspot.com/marketing/how-to-write-meta-description-ht) --- **BODY:** Now deliver what you promised in the first section. This is the longest part of the post, so make it easy to read. Use short paragraphs, bullet lists, and bold headings to set different sections apart.  Some common section headers include: ## Step 1: Getting Started ## Step 2: Do Your Background Research on… ## Step 3: First Steps for… ## Step 4: Analyze and Repeat ## Step 5: Wrapping Up *You can use bulleted lists, numbered list, or multiple headings. Include as many steps, numbers, or bullets that will allow you to discuss your topic thoroughly.* Here are some pointers to make the best possible body of your blog: - Include visuals - Include short explanatory phrases in your headers - At the end, transition into your conclusion --- **CONCLUSION:** Now it’s time to say goodbye and wrap up your post. Remind your readers of your key takeaway, reiterate what your readers need to do to get the desired result, and ask a question about how they see the topic to encourage comments and conversation. Don't forget to add a [Call-to-Action](https://app.hubspot.com/l/cta) to turn your blog post into a marketing machine! Congratulations! What a lovely how-to post you've created.  ---   ### I'm Interested [Apply](http://www.kenan-flagler.unc.edu/admissions/master-of-accounting/apply) [Master of Accounting](http://www.kenan-flagler.unc.edu/programs/master-of-accounting) - [Admissions](http://www.kenan-flagler.unc.edu/en/admissions/master-of-accounting.aspx) - [History](http://www.kenan-flagler.unc.edu/programs/master-of-accounting/history) - [Return on Investment](http://www.kenan-flagler.unc.edu/programs/master-of-accounting/roi) - [Ranking & Reputation](http://www.kenan-flagler.unc.edu/programs/master-of-accounting/ranking) - [Curriculum](http://www.kenan-flagler.unc.edu/programs/master-of-accounting/curriculum) - [Meet Our Faculty](http://www.kenan-flagler.unc.edu/programs/master-of-accounting/faculty) - [Career Services](http://www.kenan-flagler.unc.edu/programs/master-of-accounting/career) - [Contact Us](http://www.kenan-flagler.unc.edu/programs/master-of-accounting/contact) ### Related Links - [MAC Admissions](http://www.kenan-flagler.unc.edu/admissions/master-of-accounting) - [MAC Student Life](http://www.kenan-flagler.unc.edu/student-life/master-of-accounting) - [Living in Chapel Hill](http://www.kenan-flagler.unc.edu/student-life/chapel-hill) ![](https://macblog.kenan-flagler.unc.edu/hs-fs/file-916080547-png/images/logo-unc-footer1.png) Copyright © 2019 UNC Kenan-Flagler Business School, 300 Kenan Center Drive, Chapel Hill, NC 27599 - [Site Index](http://www.kenan-flagler.unc.edu/site-map) - [Privacy Statement](http://www.kenan-flagler.unc.edu/privacy-policy) - [Diversity Policy](http://www.unc.edu/campus/policies/nondiscrim.pdf) - [Intranet](https://home.kenan-flagler.unc.edu/) - [Brand Overview and Resources](http://www.kenan-flagler.unc.edu/brand/) - [Social Media](http://www.kenan-flagler.unc.edu/about/social-media) - [Jobs at UNC Kenan-Flagler](http://www.kenan-flagler.unc.edu/?__hstc=233546881.05d0913343263608835e781dbaeefc2b.1396845747792.1401439786429.1401447342054.89&__hssc=233546881.33.1401447342054&__hsfp=3744152438) [![](https://cdn2.hubspot.net/hub/391920/file-931682713-jpg/images/logo-unc-footer2.jpg)](http://www.unc.edu/) - [UNC Calendar](http://events.unc.edu/) - [Libraries](http://www.lib.unc.edu/) - [Maps](http://www.unc.edu/maps/) - [UNC Departments](http://www.unc.edu/a-z/) - [Search UNC »](http://search.unc.edu/)